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ONLINE COURSE: PR FOR BEGINNERS

Go from confused to confident when contacting local journalists.

A mini online course to show you how to get an article about your business in your local newspaper.

With bonus live virtual Q&A with Linda and pitch email templates.

Publicity is crucial for your business. And PR isn’t just for big companies. With these easy-to-use, bite-sized online modules, you’ll quickly learn how to get started with your PR.

Launching end of June 2025.

Join the waiting list for a 50% Early Bird Discount: £199 £97

Ready to add one of those ‘as seen in…’ logos to your website and social media bio?

Get known for what you do - and help your business to grow!

About Linda

I’m a freelance PR consultant and copywriter based in York.

I’m also a trained journalist.

After gaining the NCTJ qualification in newspaper journalism at Cardiff University, I spent more than 20 years working as a reporter and feature writer in regional and national newspaper newsrooms in Brighton and London, and writing freelance for titles like The Guardian, Daily Telegraph and MailOnline.

I now use this expertise to help ambitious entrepreneurs and small business owners to get into the media, boosting their credibility and visibility, and attracting new clients.

What’s covered in this mini Introduction to PR course?

  • ✺ What is PR?

    How PR works with local media - demystifying the process. And why you need it.

  • ✺ How to find stories

    What journalists look for. Plus a quick exercise to help you to find your businesss story.

  • ✺ Writing a stand out pitch

    How to write an email ‘pitch’ to journalists - and top tips on using photos.

  • ✺ Which publication?

    Choosing the best regional newspaper, and section, for your story.

  • ✺ Sending your pitch

    Insider tips on where to find journalists’ contact details.

  • ✺ DIY pitch templates

    Steal the email templates I use to successfully pitch journalists.

Testimonials

“Linda single-handedly demystified the complex world of PR.

“She is incredibly well-connected with editors, and was instrumental in helping me reach out to the appropriate people. Linda helped me draft a pitch and discussed what to include in initial and follow up emails. Within a day of submitting a pitch to the Yorkshire Post, I was scheduled for an interview. That interview led to a full feature article (with a front cover mention!) the following week.

“It was such an exhilarating experience. It not only gave my business incredible visibility, I gained a huge amount of confidence to reach out to editors. I highly recommend Linda's services to anyone looking to boost their business… and to learn the ins and outs of public relations.”

- Cher Casey, Founder of The Mindful Organiser



”Linda is so positive and helpful, she made PR feel easy for once!

“I've recommended her services to friends and colleagues, and would work with her again in a heartbeat.”

– Sally Duffin, founder of Nutrition in York

“Linda’s lovely, friendly approach and her understanding of the challenges small businesses face when considering PR, was apparent from the start.

”Linda has arranged many PR opportunities for us. From getting us on BBC radio York to a full feature in the Yorkshire Post and other publications, she has enabled us to get our story out to potential customers far and wide. Her diligence and meticulous attention to detail have helped promote our brand and create a real buzz around our business.”

- Lois Kirtlan | Managing Director at award-winning restaurant and wedding venue, Hetty & Betty

✺ Frequently asked questions ✺

  • An online mini-DIY PR course for small businesses and entrepreneurs. Short, micro online modules that you can complete in your own time. Plus one bonus live virtual Q&A with Linda where you can ask anything about your PR.

  • Ambitious entrepreneurs and small business owners who want to learn how to start getting featured in their local newspaper.

  • Yes! Just join the waiting list via the button below to be eligible for a 50% Early Bird discount when the course launches in mid-2025.

© 2025 Linda Harrison. All rights reserved.