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Why do I need PR?
• PR boosts your credibility and gives you kudos
• PR tells people what you do
• PR provides backlinks to your website - rocket fuel for your SEO
• PR gives you valuable content to share on social media
• PR offers immense audience reach, making it one of the most cost-effective ways to promote your business
Work with me, and I’ll be there every step of the way with friendly advice and sharing my years of expertise as a journalist to help your business grow.
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“Linda is so positive and helpful, she's made PR feel easy for once!
I asked Linda to help me with PR for my book. She went above and beyond, securing me:
• Coverage in two regional papers for Meno Month
• A guest slot on a national podcast to chat about nutrition and menopause health
• An article about winter health tips for a regional high end lifestyle magazine
• A spot on the contacts list for a national women's magazine features editor
I've recommended her services to friends and colleagues and would work with her again in a heartbeat.” Sally Duffin | Nutrition and Health Writer at Nutrition in York
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Why work with me?
To secure great press coverage, you need to find the right stories that grab journalists’ attention.
Journalists receive thousands of emails and press releases every day. To get your story published, you need to make your pitch stand out.
So, you need to partner with someone who understands how it works from both sides. Being a journalist in busy newsrooms taught me what makes a great angle for a story - and how to pitch it to journalists.
And if you see your competitors sharing their stories in the press, you’re onto a winner! It means there’s already a place for you and your stories.
I can help with
• Researching strong story angles
• Writing pitches and press releases about your business
• Interviewing and writing case studies
• Contacting journalists - and presenting your story in the right way
• Securing print, broadcast and digital media interviews
• Getting your business in front of the right audience
“Linda expertly crafted a compelling story about my artwork for a sculpture trail, working with a tight deadline and securing media coverage in the York Press.
Linda's dedication to helping small businesses shine was evident in her attention to detail and professionalism throughout the process.
Thanks to her PR services, my work also received stunning photography in the Yorkshire Post, greatly boosting visibility. I highly recommend Linda to anyone looking to elevate their brand and get their story featured in the media.”
Sarah Schiewe | Ceramic Artist at Schiewe Ceramics
CASE STUDY
Hetty & Betty restaurant and wedding venue, Whitby
I started working with independent Yorkshire cafe and wedding venue, Hetty & Betty, at the start of 2024.
Owner Lois Kirtlan wanted press coverage to highlight all the exciting changes happening in their business.
In the first five months, I secured media interviews with The Yorkshire Post - leading to an article in the Business section - plus national press coverage in The Sun. Lois was also interviewed twice by Radio York
I then helped H&B to gain valuable press coverage for their awards success, with articles in The York Press, York Mix, The Scarborough News and The Whitby Gazette.
Over the past decade, I’ve secured national press coverage for clients in The Daily Telegraph, The Independent, Daily Express, MailOnline, Daily Record and Good Housekeeping, plus guest interviews on Radio 4.
“If you get the chance to work with Linda, take it…
She cares about getting the brief right, delivering excellence, and creating great client relationships. Linda applies the same care and attention to every role she's ever had. A true professional!”
Emily Garnham | Founder and Director of Tartle Media
PR NEWBIE
PR ADVICE CALL & ACTION PLAN
Create a PR plan with a one-to-one brainstorming and advice Zoom call session.
Are you:
• Struggling to find stories?
• Confused about how to write a press release?
• Unsure which publications to approach?
This is for you if you want to use my journalist and PR expert’s brain to get your business more visible through media coverage. At the end of the session, you’ll have a PR action plan and the confidence to quickly get started with your PR. You’ll also receive a ready-made pitch template to use to email journalists.
Cher Casey, founder of The Mindful Organiser, did one of these Zoom sessions and secured an interview with The Yorkshire Post within one day of pitching! Read Cher’s brilliant feature from that interview here
Total investment: £195.
PR PACKAGES
MID-LEVEL PR
PRESS RELEASE PACKAGE
Perfect for a one-off announcement or launch.
I create a press release for your business or event and send it to up to five local or regional journalists. This includes print, digital and broadcast.
I also handle all emails and requests from journalists - liaising with you throughout.
Yorkshire small business PR wins from hiring me for this service include articles and features in The York Press, The Yorkshire Post Weekend magazine and Yorkshire Life magazine.
From £395 (local/regional publications)
FULL PR SUPPORT
ALL YOUR PR COVERED - MONTHLY RETAINER
Ongoing, comprehensive support with ‘everything-done-for-you’ PR.
Includes monthly planning Zoom meetings, finding story ideas, researching competitors, writing press releases, expert though leadership articles and pitches, and contacting journalists and editors.
I’ll also monitor requests from journalists on social media/private FB groups for opportunities to place timely expert comment and case studies.
And I can put you forward to be a podcast or radio guest, or for guest blogging opportunties.
I’ll be your biggest cheerleader, helping you to promote your business to make it more visible.
From £750 per month (local and national PR)
MINI ONLINE COURSE: PR FOR BEGINNERS
• Want to start seeing stories about your business in your local newspaper?
• With these quick, bite-size modules, I'll show you how to find stories and pitch them regional journalists.
• Launching: mid-2025
Fancy getting a 50% Early Bird discount? Join the waiting list and find out more
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STEAL MY EMAIL PITCH TEMPLATES
Use these to contact journalists again and again…
A ‘pitch’ is basically a synopsis of your story idea. You don’t always need a press release to contact a journalist - it’s often more effective to just send a short pitch suggesting your idea in an email.
My templates are based on the emails I’ve used for many years to send successful pitches to journalists.
Ready to make your pitch process easy, fast and stress-free - and start seeing your stories in the media?
• Available in my Etsy store
Or email me for more information.
Want to find out more?
Still got questions about how to get started with your PR? Book a FREE 30-minute discovery call on my Contact page.
“From the very first discovery call, we could tell Linda is a true professional.
She takes pride in her work and her passion in delivering the best possible quality for her clients. The end result was a true testament to that. We would recommend Linda to anyone who is looking to upscale their business through dedicated and professional PR services.”
Anny Lian | Director of Fatgreen Wealth