Strategic PR for ambitious Yorkshire businesses
Image: Justina Maiz Casas
Hi, I’m Linda.
I’m a journalist, PR specialist and strategic storyteller based in York.
I help ambitious Yorkshire businesses raise their profile and tell their stories to become the authority in their sector.
After more than 25 years working in media, I know what makes a story worth telling.
Today, through strategic PR and thought leadership, I work with SMEs to help them communicate with confidence, build trust and credibility - and attract new clients.
My clients are ambitious and passionate about what they do - and ready to raise their profile and become a trusted voice in their sector.
I specialise in working with…
Professional services firms - supporting financial advisors, architects, leadership coaches, HR consultants, recruitment firms and solicitors to become the ‘go-to’ expert in their industry through through thought leadership articles and strategic PR.
Luxury brands, lifestyle and creatives - helping premium Yorkshire brands tell compelling stories to secure powerful media coverage, and get people talking about their products and services.
I can help you to:
- Identify the strongest stories to secure articles which promote your products and services in regional and national media.
- Become the ‘go-to’ expert in your sector through interviews, profile pieces and thought leadership articles for Business and industry titles.
- Translate your business goals into a PR strategy on a monthly retainer. That’s when you really see results!
Clients have featured in...
• National titles like The Daily Telegraph, The Sunday Times, Hello!, Saga, House Beautiful and The Sun, among others.
• Regional publications - including The Yorkshire Post, Yorkshire Life, Yorkshire Living, The Business Desk, The York Press, York Mix, The Yorkshire Evening Post and Business Insider magazine.
• Industry magazines - The HR Director, People Management, HR Zone and HR Magazine.
I also help businesses to get their message out to a wider audience via interviews on BBC radio. This has directly resulted in them signing up new clients plus invites to be guests on TV and podcasts.
“I simply can't recommend Linda enough.
She has great energy, and a calm and reassuring manner that sets you at ease and inspires you.”
- Sarah Burns | Architect, and founder of Atelier B
• Developing a PR strategy to build trust and authority, and grow your business
I take time to understand your business and identify what makes you unique. I then create a campaign that supports your goals, raises your profile and attracts new clients, talent and investors. Monthly retainer. Includes: Pro-actively crafting your narrative through press releases, reactive PR, getting you in front of the right journalists, podcasts, speaking opportunities and ghostwriting thought leadership articles.
• Short-term projects for SMEs
This is to support businesses who need an individual press release to tell people a news announcement - or help with ghostwriting a short series of thought leadership articles to build authority in their sector.
• I also work 121 with founders who want to learn how to tell their story to the world
My Power Hour is 60 minutes of honest, creative and practical DIY PR ideas to help you get the right message out to the right journalists to strengthen and grow your business. With a proven track record of getting founders in the press!
Specialist PR services
Events and media training
• Monthly PR Coffee Mornings in York
• Meet The Media - connecting businesses with top regional journalists and editors
• Mini online course - Unlock Your PR Story
Free resources
• Read my blog: How do thought leadership articles work?
• PR for Small Businesses webinar - fully-funded by the York & North Yorkshire Growth Hub
Copywriting
Get your content created by a trained newspaper journalist, including blogs, expert opinion articles for LinkedIn and case studies.
“Linda really took the time to truly understand who we were and the project.
Her skills and expertise really helped our new employee support programme. It helped reach businesses and individuals who would benefit from the programme. I would highly recommend Linda for a PR campaign!”
- Lizzie Huxford | Specialist occupational therapist and co-founder of OT4me
I’d love to hear your story
As a journalist, I’ve written for The Guardian, Daily Telegraph and Metro, among many others. I now use this expertise to help Yorkshire SMEs build authority and attract new clients by gaining media visibility.
I’m particularly skilled at identifying the story angles that will land in the press, and matching these with my network of media contacts.
If you want to work with a local lass who understands the media - plus what’s involved with running a small business - please get in touch.
Email me to arrange a call: linda@lindaharrison.co.uk
Or head over to my Contact page
