PR and content to supercharge your small business

Ready to get into the press - but don’t know where to start?

Is a lack of time, confidence or inspiration holding your back from doing your PR? Or maybe your pitches to journalists are ignored?

Don’t worry, I can help.

Using the skills I’ve learned through more than 20 years as a journalist, I help businesses and solopreneurs gain the media coverage they deserve - and get results.

And with a variety of packages, my PR services can be tailored to even the smallest of businesses.

Hi, I’m Linda, an experienced PR consultant and copywriter in York..

PR isn’t just for bigger businesses.

Great press coverage does the job of telling people about what you do - and it’s extremely effective (and cost-effective) for small businesses.

It’s also far more powerful than advertising; it gives your business credibility, boosts your SEO and helps attract potential customers. And that means more growth.

But how do you get press coverage?

The good news is, you don’t need to pay an eye-wateringly expensive retainer with a major PR agency.

After years working in national newspaper newsrooms and with PR agencies, I’m trained in how to spot great stories about your business. I also know how to pitch these ideas to the right journalists.

• Want to secure the media attention that your business deserves? Book a free call.

“Linda takes the time to understand a business, its owners, the background and the journey the owners have been on.

She then looks to tailor the PR to the business. Linda has organised and arranged many PR opportunities for us. She has enabled us to get our story out to potential customers far and wide. Her diligence and meticulous attention to detail have helped promote our brand, and create a real buzz around our business.”

Lois Kirtlan | Managing Director at Hetty and Betty

PR and writing services for small businesses

PR POWER HOUR

A 60-minute brainstorming session where you get a one-to-one Zoom or phone chat to ask any questions related to PR and your business.

You choose the topics and grab a cuppa.

Maybe you’re:

• Struggling to find stories to catch journalists’ attention?

• Confused about how to write a pitch?

• Unsure which publications to approach?

• Lacking confidence in how the whole media/PR circus works?

I’ll share tips on what to do (and what not to do), so you’re confident to press ‘send’ on that first pitch email. As a bonus, you’ll also go away with a press pitch template to get started quickly and easily.

Power Hour introductory offer: £97.

DIY PR

Prefer to learn how to do your own PR? My upcoming DIY PR Course for Small Businesses shows you how to get started.

I share my 20+ years of knowledge and experience working in journalism and PR to teach you how to do the basics, including how to write a press release and put yourself forward for interviews in newspapers and magazines. This practical guide for small business owners and solopreneurs is:

• EASY TO USE - online and on demand, so you can complete each chapter in your own time

• PACKED WITH PRACTICAL ADVICE - to help you upskill and gain the confidene to start getting your stories in front of the right journalists

• SUPER ACCESSIBLE - and affordable, no matter how small your business

Fancy joining the waiting list? Just get in touch.

MONTHLY RETAINER

Looking for regular PR support?

I’ll get to know your business and your ideal audience, and work with you on an ongoing basis to find stories and then pitch them to journalists.

This means that you can just sit back and let me do the heavy lifting.

In fact, work with me and I’ll become your biggest cheerleader, using all my skills to secure the top media coverage that your business deserves.

Just think how good all those PR wins will feel once they start rolling in!

Monthly PR packages, including regular planning meetings, identifying story ideas, research on your competitors, writing press releases and emails and contacting journalists, from £270.

COPYWRITING

Need engaging copy and content that makes a big impact with your customers?

I can save your time (and sanity) by turning your ideas into content like:

• Blogs

• Articles

• Case studies

Wouldn’t it be great to tick those writing tasks off so you can get on with what you do best - running your business?

As an experienced copywriter, I love working with small businesses across Yorkshire - and beyond.

• Monthly blog writing packages, including a Zoom call planning meeting, interviews, research, writing and two rounds of amends for two blogs per month, from £400.

“Linda is always reliable, open to ideas and concepts, and gets the work done efficiently by the agreed deadline.

Her copy is lively, entertaining and educational, and popular with our readers. I would recommend Linda for any project as she is capable, professional and very easy going.”

Francesca Watson | Publications Manager at Cats Protection

Need some quick PR wins to help your business gain its first press coverage? Take a look at my PR tips blog.

Not sure if I’m the right PR consultant or writer for you?

I’m always happy to share ideas or chat about potential projects. Book a FREE 30-minute Discovery Call on my Contact page.

Or email me: linda@lindaharrison.co.uk

Or let’s connect on LinkedIn.